Research and design of visual identity that best represents the public brand. Typically includes logo design, letterhead, and a style guide.
User Experience (deeply related to Information Architecture) is design from the perspective of how people interact with and experience a product. The process frequently involves rapid prototyping, or quickly iterating through different interfaces; and interviews, discovering how people experience various prototypes.
Development loosely describes whatever coding technologies - including HTML5, Ruby on Rails, PHP/MySQL - best complement the goals of the web product.
Visual design applies product and user experience design to a particular brand. This is more or less the process of taking rough wireframes or prototypes and giving life to them through color, kerning and culture.
culturegraphic is principled by Nathaniel Kerksick, product designer. For ten nerdy years — designing and developing Obama's most popular online ads, and a series of websites that blend craft and purpose; studying process at Sweden's Hyper Island, and ideating with an art director team at Ogilvy Paris; iterating from in-person interviews at a Silicon Valley startup; and working with causes and campaigns on everything from branding to interactive maps — Nate has embraced user-centered design to craft media that tell stories and products that work for people. His work has been in the New York Times and GOOD Magazine. He likes to do "the worm."