Storyboarded and directed video bringing awareness to endometriosis, a disease that affects one in ten women worldwide. The style suggests a no-nonsense medical gravitas, while bold visuals and snappy animation hold the attention of younger target audiences. Script by Lone Hummelshoj, motion and 3D production by Martin Aggerholm and Edin Agovic.
Style guide depicted type, colors, and 3D lighting and shading
Designed and illustrated icons that animaters set to motion
The video has garnered tens of thousands of views without any PR