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Sustainable Endowments Institute

Billion Dollar Green Challenge as seen on a desktop computer


Designed brand, print, and digital communications for the Billon Dollar Green Challenge, an effort to recruit universities to invest a collective $1b in “Green Revolving Funds” (see graphic above.) Worked through numerous iterations to arrive to a visual brand that combines modernist-architectural, and ivy-league vernaculars. Designed a series of case studies for print. Planned, and with Dossier, designed and developed a responsive website where the layout grid adjusts to different screens; and every section of the website exists on one scrollable page. Used WordPress’ custom post types and a modified content editor to make content management a cinch.

Responsive design adjusts website for different screens